Build a Powerful Online Store with Great Ecommerce Capabilities

Online shopping is the latest trend and it is increasing in popularity day by day. With over 40% users involved in online purchases and sales increasing by about 20%, retailers are shifting their attention to create ecommerce stores. Since this online market is highly competitive and your competitor is just a click away, creating a store that meets the customer’s needs and is able to maintain a loyal customer base is the prime key to success.

So whether you are a merchant new to ecommerce or an established retailer, you have similar needs – the need to find the best avenue to sell your products and services. An ecommerce platform that is perfect will definitely propel you to business prosperity. The store should be highly functional and feature rich and should fit with your current business model.

Finding The Right Platform

Companies looking to create ecommerce websites often face a staggering array of choices when it is time to choose the best platform for their store. They mostly weigh a number of factors while selecting the platform. Ecommerce website development companies and business owners usually choose the platform that includes website templates and that can be easily customized to suit the requirements. They also consider the developer ecosystem, third party extension that can shorten the development time.
Some other considerations include freely available open source versions, hosting arrangements; add on functionalities and the cost of creating the store. Platforms like Magento ecommerce or OpenCart ecommerce development are mostly preferred for their extensive features.

The ease of use factor is also a great consideration. In general CS –Cart and OpenCart are clean and easy to customize framework, which is the biggest advantage of selecting them. A platform’s features and functionalities also play a major role in selection. Magento’s feature rich platform and third party support are counted among its top benefits.

Best ecommerce practices to create a powerful store

1. Initial impression: When a customer enters your store, you need to immediately engage them with a compelling call to action statement. The placement of sign-up and social media buttons are important.

2. Design: Buyers always appreciate a clean web layout with informative content. A sleek design that uses enticing images that clearly displays your products with clear topography is a great means to start with.

                   

3. Usability: A great user experience is when your customers don’t have to work very hard to find what they actually want.

4. Security and easy checkout: Gaining the trust of the customers is the key to great sales. Keep the checkout process simple while giving the customers enough options to choose from. Good business etiquette, security and privacy should be maintained.
With powerful ecommerce capabilities, you can set up a rich and powerful, SEO friendly online store without the pain of extensive coding or configuration.