Get The Most Out of Google Analytics and 51 Degrees DNN Integration

DotNetNuke is a leading web CMS software that helps to keep business’ online presence effective and relevant. It offers native user engagement features together with gamification engine that helps in user generated content that helps to improve SEO rankings in the SERPs and user engagement that keeps the visitors coming to the site for more. So, to run a successful website that generates fresh customers for the business, large data must be collected and also analyzed on site visitors so as to optimize them. This data that is collected helps to track success through proper analysis and this can only be attained by installing Google Analytics on the DNN website.

Many business organizations take Google analytics for granted in too many ways and here, I will approach this from the CMS perspective. Using a CMS for your business website empowers the organization to do more with the website and also get more out of Google Analytics.

 How Google Analytics can help to segment customer:

Google analytics is the most popular service that is used by the website owners to learn more about the performance of the website and about the customer’s behavior. It offers a wide range of features that work out of the box without the need of any additional configuration to gather the basic information that you are willing to know about your online business. With DNN website integration, it helps to learn and make important decisions that are based upon the visitor’s activities.

Failure to use segmentation in your business can lead to huge loss in opportunities. Not all your web visitors are equal and no matter whatever your goal for the site is, brand building, pure information, lead conversion or e-commerce, it is vital to understand which area of your visitors the site is working best. Segmentation is an important feature inside the Google Analytics reporting tools that help to segment the visitors by endless data points, which include:

• Traffic sources: areas from where the visitors came from like organic search, a specific site, an email campaign or a paid advertising.
• Technology: operating system, browser type, device type.
• Behavior: the behavior of the visitors like the number of times they have visited the site and the length of their sessions.
• Demographics:  get details about the visitor’s languages and specific locations
• Sequences: provides details about the discrete number of steps taken by the visitors
• Conditional: here the visitors fit into numerous criteria

Understanding the 51Degrees in DNN:

Since we are considering DNN development, we are happy to have 51Degrees in our toolbox and it is considered to be the fastest and accurate mobile device detection service that is available for the developers and website marketers. It powers over 1.5 million implementations all over the globe and are adding about 200 device definitions per week.

In DNN, 51Degrees is there as an inbuilt feature and you will have an immediate access to the free version of it. But it doesn’t provide you with all the data that you are looking for and only supports the quarterly updates. The repository consists of thousands of devices that include smart phones, eBook readers, tablets, game consoles and also specialty devices. The 51Degrees. Mobi DDR contains the latest specifications about the devices and provides information even before the device enters the market, allowing the developers to keep the sites updated as the latest devices enter the marketplace.

At the end of the day, I can say that when you are able to combine some of the best available and powerful tools into your DNN website, the possibilities of how you can empower your business becomes potentially endless.