Common Website Maintenance Mistakes That May Cost Huge Loss to Your Business

Today, post lunch, a massive denial of service attack slowed down our major website to a crawl. Unable to understand the issues at once, we wasted a lot of time trying the hit and trial process. This ultimately resulted in non-availability of the site to our potential visitors and losing business opportunities.  This shows that website support and maintenance is essential for your business or at times things can get pretty spooky.  The result of such issues can range from minor to catastrophic.

Why is website maintenance so important?

Every minute of downtime costs a lot to the company as it increases the bounce rates and also diverts the visitors willing to make a purchase from your website. If they find some issues with the site, chances are high that they might not return to visit your site in future. This is same with both small and large organizations and may become the reason for the huge financial loss.

Here in this blog, I will discuss some of the most common website maintenance problems that may cause companies huge losses.

Broken external links: This might appear to be a minor issue, but it should not be ignored at all. You may refer your visitors to a page that may contain relevant information about your business. But with time, many websites move or even delete their content, thereby breaking the links to those pages.  Keeping a regular check on your website will help to identify them and delete or change the links.

Poor coding and documentation: There may be different departments reporting the same bug. Your team may be trying to track it down and have already wasted two long hours without any results. Whoever has written the code has not documented it properly and so the job has become a super difficult task.  This will mess up the present workflow. The best solution is to hire a website supportand maintenance service provider who has the experience in handling different issues. This will save both your time and money.

Technology shifts: Mobile devices have become the most common means of accessing a website.  Many companies plan to create a responsive website so that they can target a wider audience base. Even Google announced that it would give preference to responsive websites. Whenever you switch systems or even replace an extension, your staff has to learn its usage. You also have to learn how to maintain it and this may again create problems. Hiring a website maintenance serve provider will help you to change your setup cautiously and proper maintenance makes everything faster and easier.

Data recovery and backups: Many companies feel that availing website maintenance is an extra burden on the company. But have you ever thought what would happen to your so called “very important business data” during any server crash or disaster?  In order to make sure that you set up backups and also a recovery plan, you can hire a third party service provider who can keep your backups safely.

Website hackers: Are hackers using some loopholes in your web server to gather important information?  If someone attacks your website and launches a denial of service attack, then what would happen?  Your support service providers will keep an eye on your website for any such attacks and also install the necessary security measures to protect your data.

The costs of lost business opportunities due to improper website maintenance are often harder to estimate. Hiring website maintenance services can help to keep your website updated and safe from any attack.