Personalize Your Sitefinity Landing Page and Convert Your Potential Visitors to Sales

Gone are the days when customers called up stores to inquire about the products that they needed. Today’s buyers are more interested in gathering information online that creates a truly engaging user experience. But most buyers just go online to a website and find messages that are very generic and fits all the readers.

Here is the challenge-  when you have new shoppers on your site, you don’t have any idea about them, but you have to target a specific segment of your prospects by a unique set of message. And this message should encourage the visitors to perform a complete call to action and turn them into leads and then to sales.

Your CMS is the most important platform that can help you to achieve this. Creating personalized conversations with your most important prospects can help a lot. Sitefinity CMS development personalization capabilities, its extensives options, and the Digital Experience cloud allow to create solutions that come to the rescue.

So, here is how you can use Sitefinity to create content that can engage and convert:

Attract the right audience:

Sitefinity CMS has the ability to identify the business characteristic of the website visitors and segment them according in real time. This ability to identify user intelligence works by using any cookies and data about any previous visitor’s interaction on the site. Sitefinity can attract and convert the first time visitors and also offer the required strategy for improvements.

Segment your website visitors: 

With Sitefinity development you can now employ various criteria for personalizing your web content. Segmentation is based on user characteristics that include location, devices they are using to access the site, time they spend on the site and the kind of information or products they are looking for.

Personalize the landing page experience: 

After proper segmentation of your audience, it is time to personalize your landing page content. For this you can personalize the widget that displays and lists the success stories content, based on the industry vertical user segment. This helps your business visitor to easily gather the information that they are searching and relevant case studies, industry specific messages increase the probability of conversion.

Measuring the results:

Now, once everything is done, it is time to measure the results of your Sitefinity website whether it is worth or not. Once you have segmented your visitors and offered them personalized experience, you can easily measure the results of your work and verify if your audience group is doing exactly what you want them to do. 

The Digital Experience Cloud helps you to understand the customer’s journey, so that you can move in the right direction and create impactful and personalized content to attain your desired business outcomes.

The conversion report that is generated will help you track your visitors and provide you with statistics on the number of which visitors convert. It is by comparing the results with the ones generated before and after that you can start a campaign. The key findings in the reports include the number of visitors who hit the specific page version that finally confirms if your strategy is working or not.

It is by using the strengths of Sitefinity, that you can easily segment your audience and customize the sitefinity website to help boost prospects and ultimately optimize the conversion rates.