How Sitefinity Helps Create an Effective Marketing Strategy for Business and Boost Sales

If you have an online business, then it is imperative to create a new marketing strategy for 2020 right now. Experience is vital in making your business successful and so you should ensure that your marketing strategy is effective and includes the key elements to ensure you accomplish your business goals.

The first thing that you need to do is to understand your Sitefinity ecommerce marketing objectives:

Before you plan to start with your ecommerce marketing, try to map out how your online store operates. Note down the entire process that your business follows on a paper and identify the areas that needs improvements. It is in these areas that you have to work to improve your ecommerce productivity and reach your business goals. Sitefinity development comes with customer journey mapping tools that make it easy for companies to map the common purchase path and also identify the various types of customers so that they can be placed into specific customer segments.

Understand your customer behavior and categorize them accordingly:

Your customers are the most important thing for your business. To keep them engaged and informed, it is crucial to send personalized messages or information. But before you start sending personalized messages, you should categorize or segment your customers based on their actions that they take on your site. This will help you guide them according to their own unique shopping journey. For example, if your customer has purchased products in the past and is a return customer, then include them in the loyalty program and encourage them to be repeat users in the future.  Based on their categories you can send them content which is highly personalized.

Online chat service to attend customers instantly and solve their queries:

Communication plays an important role in making your business successful. Communicating with your customers in real time will help you to reduce the risk of a prospect abandoning the cart and even cancelling the order. Sitefinity development helps to incorporate chat functionalities on your site so that you can engage with your prospects in real time to improve the overall customer experience. Call to actions can also be placed within your chat messages that guides your prospects throughout the digital customer journey.

Sending personalized content to customers helps to increase sales and retain existing customers

Not every customer is same, so sending generalized content is not as effective as anything that is based on their behavior. You can send personalized content based on the segment on which they fall, and it is good for both the customer and the brand. In today’s competitive market, people prefer personalized experiences which makes them feel special. Sitefinity helps to segment the audience and then send them messages or content based on their age, season, products they purchase and etc.

Using different Promotional tactics to multiply sales

Once your marketing strategy is created, you must decide on which marketing activities you need to use to target the market that you offer. There are various ways to attain this like different forms of advertising, exhibitions, digital marketing and also an effective point of sale strategy. To limit your activities to those methods, you need to work best with your marketers and avoid spreading your budget thinly.

Email marketing is crucial to directly communicate with your customers:

Email marketing is an effective means of ecommerce marketing as it allows you to stay in direct touch with the customers.  To send regular emails, you can schedule a steady stream of communications and send each customer a tailored email and create more brand awareness and increase the engagement opportunities.

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Why Should You Keep Your Sitefinity CMS Upgraded? Some Good Practices

Most business owners are accustomed to the fact that the content of the site needs to be updated on a regular basis so that the visitors can stay informed and the search engines will also not consider the site as fresh. To maintain the site, modern websites are powered by some type of CMS platforms like WordPress, Drupal, Sitefinity and etc.

For site administrators or developers, upgrading to the latest version of Sitefinity has many reasons like it helps to boost productivity, extensibility and flexibility. It is also a great means to gain access to a wide range of new features. Whether you are looking to optimise the codes, tweak a design or want to craft better digital experiences for your customers, upgrading your site to the latest version helps in adding new capabilities and features that you might be missing on.

Here is How Sitefinity Upgrades can Help:

Bug Fixes and Security Patches: 

Business owners are often concerned about the security of their site. Any bug or issue with the site can make it less protected and more vulnerable to crashes and hackers. Updating the Sitefinity site on a regular basis would help you to fix any bug on time and also update the security patches and make your website safe for use.

Makes Future Upgrades Easy: 

This does not sound very compelling, but it is a fact. If you are using a particular system, then it is best to stay current. Otherwise, any future upgrade becomes nearly impossible or highly expensive. Most companies need to upgrade from the previous 1 or 2 versions, but if you are about 3 or 4 versions behind, then the task becomes difficult because many features or programming changes.

The MVC Framework and Bootstrap4: 

Sitefinity CMS is now an MVC first platform and so whether you are creating a new website or revamping an existing project, the MVC is the way to go. Upgrading the Sitefinity website ensures that you can access multiple benefits that allows full control over the mark up, improved front-end efficiency and also unmatched flexibility.  Using Bootstrap 4 can also help to elevate the mobile first experience, which more and more customers are demanding.

Also Read: Why You Should Choose Sitefinity Cloud CMS for Your Business

Some Best Practices while Upgrading Your Sitefinity Website:

Take a Backup of Your Website, Content and Database:

The first thing that you should do while upgrading your Sitefinity site to a new version is to take a backup of your entire site with the database and content. So, if by change anything goes wrong while updating the system, you will have all the existing data saved, which can be restored easily. Taking a backup of your system can save your business from countless hours of fixing and rewriting the codes.

Use the Migration Module:

Another best option for a smooth migration process is to use the Sitefinity Migration Module and import the website’s content while migrating to the latest version. The migration tool makes it very easy for the users to update their sites and transfer the content and also take advantage of all the newest features.

Consider a Thorough Testing:

The final step is to thoroughly test the site before making it live. For this, you should consider all your widgets, modules, and custom codes and everything else that has been affected by the upgrade. Since after an update, you may have to reset some of your settings, as the latest version may not support some modules. A thorough testing will ensure that there are no broken functionalities and this will ensure smooth functioning of the website after it goes live.

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Features That Sitefinity CMS Offers to Make Your Website More SEO Friendly

Forrester study has stated that about 93% of the traffic comes from the search engines and to get more traffic to the site it is important to optimize your business site for the search engines. One of the best means is to choose a CMS that already offers some in-built SEO features. Sitefinity CMS was built keeping the search engine’s requirements in mind and so it comes with numerous features that makes the site SEO friendly.

Integrated SEO tools help to improve the content discoverability in the Search Engine Result Page.  Here in this blog, I will share with you some of the important features in Sitefinity CMS that can drive more traffic to your site.

Localized URLs Structured for SEO:

Localized URLs help to optimize the search results irrespective of the language. While creating fresh pages. All you have to do is to simply adjust the URLs to match your localized keywords best, and then Sitefinity delivers the web content in the appropriate language.  URLs are very easy to edit and control using Sitefinity CMS and enables you to alter the page URLs so that you can make it keyword rich, shorter and also better for the search engines.  The CMS makes it simple to set up the 301 redirect so that the search engines can follow the old URL links to the new ones.

Customizable URLs

Progress Sitefinity offers a suite of integrated SEO tools that help the users to get the most of your site with improved performance of the site in the search engine results. The CMS allows to customize the URLS so that it has an SEO friendly architecture, is stable and helps to improve your site’s search engine visibility.

Mobile Friendly Features:

Google and all other major search engines give importance to websites that are mobile friendly.  Creating a responsive design for your site that maintains a consistent look and feel is key to SEO and Sitefinity comes with responsive design built in.  When your site has a responsive design it creates only one URL for each page and not one for each specific device. This means that you will attain a higher ranking on Google and drive more traffic to your site.

Also Read: How Sitefinity Harnesses Cognitive AI Services to Deliver High Web Performance

Find the Missing Titles and Descriptions:

Sitefinity CMS makes it very easy to integrate SEO filtering tools and helps the site administrators find the missing tiles and descriptions. The titles offer an effective means to edit and review the pages to improve the search results. Sitefinity makes it very easy to add and edit the title, descriptions, meta descriptions, header tags and etc., and the tags attracts the search engines. It is in a single step that you can do so much without taking any technical help.

Social Media

Sharing your web content on social media helps to improve your visibility and also improve the search engine rankings. Sitefinitydevelopment allows you to share your content published on your site and post it on Twitter and Facebook without having to leave your site. Sitefinity allows you to post the content directly from the system.

Thus to conclude, selecting the best CMS is important for your website SEO and working with a firm that has expertise in both Sitefinity CMS and SEO is core to your business success.

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Personalize Your Sitefinity Landing Page and Convert Your Potential Visitors to Sales

Gone are the days when customers called up stores to inquire about the products that they needed. Today’s buyers are more interested in gathering information online that creates a truly engaging user experience. But most buyers just go online to a website and find messages that are very generic and fits all the readers.

Here is the challenge-  when you have new shoppers on your site, you don’t have any idea about them, but you have to target a specific segment of your prospects by a unique set of message. And this message should encourage the visitors to perform a complete call to action and turn them into leads and then to sales.

Your CMS is the most important platform that can help you to achieve this. Creating personalized conversations with your most important prospects can help a lot. Sitefinity CMS development personalization capabilities, its extensives options, and the Digital Experience cloud allow to create solutions that come to the rescue.

So, here is how you can use Sitefinity to create content that can engage and convert:

Attract the right audience:

Sitefinity CMS has the ability to identify the business characteristic of the website visitors and segment them according in real time. This ability to identify user intelligence works by using any cookies and data about any previous visitor’s interaction on the site. Sitefinity can attract and convert the first time visitors and also offer the required strategy for improvements.

Segment your website visitors: 

With Sitefinity development you can now employ various criteria for personalizing your web content. Segmentation is based on user characteristics that include location, devices they are using to access the site, time they spend on the site and the kind of information or products they are looking for.

Personalize the landing page experience: 

After proper segmentation of your audience, it is time to personalize your landing page content. For this you can personalize the widget that displays and lists the success stories content, based on the industry vertical user segment. This helps your business visitor to easily gather the information that they are searching and relevant case studies, industry specific messages increase the probability of conversion.

Measuring the results:

Now, once everything is done, it is time to measure the results of your Sitefinity website whether it is worth or not. Once you have segmented your visitors and offered them personalized experience, you can easily measure the results of your work and verify if your audience group is doing exactly what you want them to do. 

The Digital Experience Cloud helps you to understand the customer’s journey, so that you can move in the right direction and create impactful and personalized content to attain your desired business outcomes.

The conversion report that is generated will help you track your visitors and provide you with statistics on the number of which visitors convert. It is by comparing the results with the ones generated before and after that you can start a campaign. The key findings in the reports include the number of visitors who hit the specific page version that finally confirms if your strategy is working or not.

It is by using the strengths of Sitefinity, that you can easily segment your audience and customize the sitefinity website to help boost prospects and ultimately optimize the conversion rates.

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