How Sitefinity Helps Create an Effective Marketing Strategy for Business and Boost Sales

If you have an online business, then it is imperative to create a new marketing strategy for 2020 right now. Experience is vital in making your business successful and so you should ensure that your marketing strategy is effective and includes the key elements to ensure you accomplish your business goals.

The first thing that you need to do is to understand your Sitefinity ecommerce marketing objectives:

Before you plan to start with your ecommerce marketing, try to map out how your online store operates. Note down the entire process that your business follows on a paper and identify the areas that needs improvements. It is in these areas that you have to work to improve your ecommerce productivity and reach your business goals. Sitefinity development comes with customer journey mapping tools that make it easy for companies to map the common purchase path and also identify the various types of customers so that they can be placed into specific customer segments.

Understand your customer behavior and categorize them accordingly:

Your customers are the most important thing for your business. To keep them engaged and informed, it is crucial to send personalized messages or information. But before you start sending personalized messages, you should categorize or segment your customers based on their actions that they take on your site. This will help you guide them according to their own unique shopping journey. For example, if your customer has purchased products in the past and is a return customer, then include them in the loyalty program and encourage them to be repeat users in the future.  Based on their categories you can send them content which is highly personalized.

Online chat service to attend customers instantly and solve their queries:

Communication plays an important role in making your business successful. Communicating with your customers in real time will help you to reduce the risk of a prospect abandoning the cart and even cancelling the order. Sitefinity development helps to incorporate chat functionalities on your site so that you can engage with your prospects in real time to improve the overall customer experience. Call to actions can also be placed within your chat messages that guides your prospects throughout the digital customer journey.

Sending personalized content to customers helps to increase sales and retain existing customers

Not every customer is same, so sending generalized content is not as effective as anything that is based on their behavior. You can send personalized content based on the segment on which they fall, and it is good for both the customer and the brand. In today’s competitive market, people prefer personalized experiences which makes them feel special. Sitefinity helps to segment the audience and then send them messages or content based on their age, season, products they purchase and etc.

Using different Promotional tactics to multiply sales

Once your marketing strategy is created, you must decide on which marketing activities you need to use to target the market that you offer. There are various ways to attain this like different forms of advertising, exhibitions, digital marketing and also an effective point of sale strategy. To limit your activities to those methods, you need to work best with your marketers and avoid spreading your budget thinly.

Email marketing is crucial to directly communicate with your customers:

Email marketing is an effective means of ecommerce marketing as it allows you to stay in direct touch with the customers.  To send regular emails, you can schedule a steady stream of communications and send each customer a tailored email and create more brand awareness and increase the engagement opportunities.